Project: Heart of Discovery Marketing
Client: Gordon College

Gordon College’s $30 million Heart of Discovery: A Commitment To Science fundraising campaign for a new science building required a logo that would not only speak to college students, but also resonate with an older generation of donors and alumni. Combining references to atomic structure and a network of arteries, the mark is far-reaching but still focused around a central reference point.

The logo was utilized in numerous applications including a brochure and mailer, campus-wide event signage, and gifts such as mugs and a commemorative book.